So, last weekend was the 2009 Texas Book Festival in Austin. As part of the day job publishing technical career guides, textbooks, and related products, it was the second year in a row that I’ve been there to exhibit. This year, though, much of this was looking ahead to next year when Dystopia Press will be there with our first list of books. Of course, the big question is—as we ask ourselves at work and as other publishers ask themselves as well—what is relative value/return on going to book festivals like this?
Archive for the conventions Category
As with most endeavors, in publishing there is a fair amount you can learn from books, pick up online, or just by trial and error experimentation. On the other hand, there’s nothing quite like face-to-face interaction to make those connections and learn things with an immediacy that you just can’t otherwise get. Such was the case last week at the day job when one of the freelance editors we use came to the end-of-semester intern luncheon and happened to mention that he was going to Austin for Armadillcon 31 that next weekend, August 14-16.