Texas Book Festival 2009

So, last weekend was the 2009 Texas Book Festival in Austin. As part of the day job publishing technical career guides, textbooks, and related products, it was the second year in a row that I’ve been there to exhibit. This year, though, much of this was looking ahead to next year when Dystopia Press will be there with our first list of books. Of course, the big question is—as we ask ourselves at work and as other publishers ask themselves as well—what is relative value/return on going to book festivals like this?